In addition to trying to have your inbound links all link to the same address or page (often the homepage) with a somewhat similar phrase it is important to realize that your support for your homepage will also be dispersed throughout your site as long as you sub-sections are linked from your main page, underlining the importance of a good navigation system and potentially sitemap. What is meant by this is say all your inbound links are pointing to one particular page of your site (your homepage) with a fairly consistent keyword or phrase used to link your site you will find that the benefits of doing this will disperse through your whole site. For example having your homepage have a Google PR of 5 will often mean that for the majority of your sub-sections, like the Waldo’s Picture Gallery, will see the benefits of being linked by this quite well supported page and you will probably find that sub-sections will receive a Google PR of 3 or 4 as a result of being linked by such a supported site. This same principle applies when visitors search for say ‘World of Warcraft’ and get to ‘Waldo’s World of Warcraft’ when they get there they will see that Waldo’s site may actually offer a great number of sections for which they didn’t search yet may still visit and find interesting, so by having one main and popular page the sub-sections will in turn see the benefits of that popularity. So with this noted it is important to that be focused ad specific about the types of keywords and pages you are targeting/marketing and in being consistent you should see an improvement in all the sections of your site, not just the ones that are the focal point of your search engine optimization.

Site’s meta tags, description and keywords, used to be of much greater significance in search engines rankings in the past but these days they are of reduced importance, yet are probably not that insignificant to neglect. In actual fact they still serve as a means for rankings for many search engines, albeit the old and less popular search engines, and whilst they my not be as popular they no doubt can make a difference. Your meta description actually still does play a partially significant role in that many search engines still opt to display a site’s meta description when ranking a site in the search results, so a well worded description could be exactly what gets a visitor to your site. You can find the meta tags within the head tags of your sites page source. It has been of debate as to what is the best way to listkeywords in your meta keywords, but the method at which we follow here is one where you list the keywords out with no spaces between them (ie. Online,search,engine,optimization,meta,tags… etc). If you go up to the menu bar of this window (assuming you are running Internet Explorer or FireFox) and click “View” then click on the “Source” or “Page Source” option you will see the meta tags of this page within the head tags which should be located very near to the top.

Whilst you want to get your major keywords in the title and description tags it is also important to try and keep them clear and logical as the title and description you give each page is also what comes up in a search engine so you want to make sure that they aren’t too random or full of inappropriately positionedkeywords for the sake of fitting them in. After all there is no point being ranked in the top five of Google if no one is going to click your link because the site title and description look rubbish. It is also prudent to note that you can’t just go throwing every word you can think of in your title, description andkeywords . Most search engines will only read a certain number of characters before ignoring the remainder of what is written. A rule of thumb that I personally go by is aiming for not much more than 70 characters for my title, 250 characters in my description and 300 characters worth ofkeywords. With this noted search engines traditionally place a higher value on keywords which occur first, and seeing you want to make sure that those search engines factor those important keywords it’s best to try and fit your most important keywords in first which also makes sure they aren’t cut off by the search engines character limit.