CNC Topsites

Another important search engine factor is your site title. Your title wants to be inviting, relevant and containing your main keywords or phrases that people will type into a search engine. For example a site title for a World of Warcraft site that is focused around tips and hints for the game of World of Warcraft the site title shouldn’t be “Home Page”. Your rankings would be better served if was something along the lines of “Waldo’s World of Warcraft Tips and Hints Home Page” that way you also have some of the sites majorkeywords in the title of your page. It is also important to change the title of your sub-pages within a site so that each page title is relevant to the content on that page. For example if Waldo also has a pictures section he might change the title for his picture gallery pages to “Waldo’s World of Warcraft Tips and Hints Picture Gallery” that way if someone was to search for World of Warcraft Pictures his page would be relevant than if he was to just have the title “Waldo’s World of Warcraft Tips and Hints” or just “Picture Gallery” as his page title. Adapting each page’s title, description andkeywords tags to the content on the page is a good habit to get into as it can make the difference between an average ranked site and a well ranked site.

Site’s meta tags, description and keywords, used to be of much greater significance in search engines rankings in the past but these days they are of reduced importance, yet are probably not that insignificant to neglect. In actual fact they still serve as a means for rankings for many search engines, albeit the old and less popular search engines, and whilst they my not be as popular they no doubt can make a difference. Your meta description actually still does play a partially significant role in that many search engines still opt to display a site’s meta description when ranking a site in the search results, so a well worded description could be exactly what gets a visitor to your site. You can find the meta tags within the head tags of your sites page source. It has been of debate as to what is the best way to listkeywords in your meta keywords, but the method at which we follow here is one where you list the keywords out with no spaces between them (ie. Online,search,engine,optimization,meta,tags… etc). If you go up to the menu bar of this window (assuming you are running Internet Explorer or FireFox) and click “View” then click on the “Source” or “Page Source” option you will see the meta tags of this page within the head tags which should be located very near to the top.

Whilst you want to get your major keywords in the title and description tags it is also important to try and keep them clear and logical as the title and description you give each page is also what comes up in a search engine so you want to make sure that they aren’t too random or full of inappropriately positionedkeywords for the sake of fitting them in. After all there is no point being ranked in the top five of Google if no one is going to click your link because the site title and description look rubbish. It is also prudent to note that you can’t just go throwing every word you can think of in your title, description andkeywords . Most search engines will only read a certain number of characters before ignoring the remainder of what is written. A rule of thumb that I personally go by is aiming for not much more than 70 characters for my title, 250 characters in my description and 300 characters worth ofkeywords. With this noted search engines traditionally place a higher value on keywords which occur first, and seeing you want to make sure that those search engines factor those important keywords it’s best to try and fit your most important keywords in first which also makes sure they aren’t cut off by the search engines character limit.

Whilst Google PR will be a factor in search engine rankings there are many factors which are just as important if not more important in the overall position of your site in the search results. For most search engines these days other important factors include site content, site title and to a lesser but still important degree site age, description and the number of and keywords used by inbound links and alt tags of your images. All of these factors play a role in your position within search engine rankings. For Google, and many other search engines, the content of your site is particularly relevant, which is why the term ‘quality content is king’ has come about. It is important to note however that Google is always refining their system to improve and optimize their rankings to bring up the most appropriate sites possible. This means that content that is duplicated or isn’t unique or is largely from other sites and sources won’t be seen as ‘quality’